🔥 The Brand Identity Design Course 🔥
Fill the void between designer and strategist and step into a world where you feel valued for wanting to design by providing your clients unique, tailored, and intentionally creative brand identities, all while building your confidence and self-worth as a designer.
50+ Videos
Client Workshop Tools
Questionnaires & Templates
Editable Presentation Deck
Real World Project Brief
Lifetime Updates
Brand Identity Design with Made By James
Become more intentional with your ideas, creativity, and process in this course that details Made By James’ method for designing stand out brand identities that speak to your client, their industry and most importantly… their audience.
Difficulty Level: Intermediate
Prerequisite: Foundational knowledge of design, logos, and working with clients. Minimal software skills needed: Illustrator, Photoshop, InDesign, and Keynote.
Learning Roadmap: Become a problem-solving powerhouse for your clients without giving up your design passions by developing a deeper understanding of brand identity and how it can spark creativity and idea generation.
Design Your Own Way™
Learn brand identity design from Made By James and bridge the gap between the world of strategy and implementation.
Reviews of Made By James’ Teaching
The Logo Legends Course is more than just a course! There is so much value here! Despite just starting it, I am eager to get through it all. James did an excellent job compiling this. Being a relatively new designer, this course has been a game changer for me. Definitely recommended! It is well worth the investment.
-Mari | Logo Legends Student
I want to say what a privilege it is to be part of The Logo Legends Course. James provides a wealth of information and insight into the design field while adding the extra touch of being personable. This personable touch shows his excitement for the work he creates in the design community and drives you to want to exceed in creating your path in graphic design.
-Shawn | Logo Legends Student
When I found the Logo Legends course, I had already fallen out of love with design. Creativity was a chore, and I kept wondering if I had chosen the right path for myself. Imposter syndrome held me by my throat, and honestly, signing up was my last ditch effort to try and save the love I remember having for logo design. This course is transformative. It connected me back to my passion for logos and branding. It gave me my confidence back. My fire. I can honestly say it changed the directional course for my future, and I will always be thankful for James for that. If you’re second-guessing about signing up - here is your sign - do it.
-Caitlyn | Logo Legends Student
This course is the best investment into myself and my career that I could ever make… being a uni student, there is so much ‘real world’ knowledge that James shares which I would never otherwise learn from formal education. I have learnt everything I need to know to get up and running with my own freelance business, from processes and contracts to formatting emails and ensuring the best client experience. This course has it all…and his raw, authentic, and fully transparent personality makes it extremely enjoyable to watch.
-Adam | Logo Legends Student
HOW THIS WORKS
Set Yourself Up for Success
Let’s Get Acquainted
Get to know James, learn methods for developing your creative confidence, and determine the kind of brand identity designer you want to be based on your goals.
Learn the Foundations
WTF is Brand Identity Design, Anyway?
Let’s set the record straight on what brand identity design is and isn’t, why it’s important for your clients, and why it will help them during the decision making process.
Understand the Process
No need to reinvent the wheel
Learn all the components of brand identity, how to workshop these components with your clients, and how to deliver the final assets in a way that will make a difference in your clients’ businesses.
Take it to the Real World
Uncover a Real Client Case Study
James is peeling back the curtain on all the steps needed to design a brand identity with one of his clients so you can see every bit of the process and confidently apply what you’ve learned to your own practice.
Design Your Own Way™
Now It’s Your Turn
Enough learning and theory. It’s time to get designing! Whether you apply what you’ve learned to a client project or your own company, you’ll walk away from this course with portfolio-worthy brand identity you’ll be proud of. You’ll even have a chance to submit your work during a limited time for a chance to win a year-long mentorship with James.
WHO IS THIS FOR?
If you are a true designer, one full of creativity and the idea of becoming a ‘brand strategist’* makes you want to poke your own eyes out… then this is the course for you!
This course is for the rebellious thinkers, unique creators and devoted designers who don’t see ‘brand strategist’ as their end goal. This course is the void filler between design and strategy that gives the designers of today more power, value and self worth to create their own legacy.
This is not a course to make you ME… This is a course that will give you all the ammunition you need to be the very best design thinker YOU can be!
As someone who has devoted his life to creativity and half of his life to the design industry I believe there are too many boxes being formed… and I for one do not like to be popped in a box, and I especially don’t like being told what my next box is ‘supposed’ to be!
This course is for the people who live in the real design world, creating for real, everyday clients! Anyone who has been in this game long enough will understand the importance of realism, understanding their place in the market and positioning ourselves for our version of success.
Most design clients do not have $100K to spend on executing their new brand identity, a huge percentage of clients don’t have $30k to spend on brand strategy! But, there are a good chunk of clients willing to invest fantastic money into a designer that creates with intent, executes with skill, and understands that the foundations of success are in the ability to connect with an audience.
We are all different! We all have a different set of circumstances and are at different stages of our own design journeys. What I have embraced over my career is my differences! there is not ‘one size shoe fits all’ for any scenario, but there is some foundational knowledge that can help us catalyse our own creativity! This is the course that sets the foundation for you, so you can become your very own version of whatever it is you want to be.
I have created this course to prove that when you know the rules… you can break them.
*PS I love brand strategists, some of my bestest friends are strategists… but most can’t design for toffee. This course is built for creators, designers, and visualisers… If you want to MAKE IT then this is the course to take!
THE MBJ - AKA - JAMES MARTIN
LOGO CREATOR / BRAND BUILDER / AUTHOR / COACH
A TASTE OF THE CURRICULUM
The Syllabus
Learn everything you need to become more intentional with your work, provide more value to your clients, and get paid for your unique way of thinking and designing through brand identity services.
Course Curriculum
Move through the modules at your own pace, on your own time. You’ll have lifetime access to the course, so jump back in whenever you need a refresher.
Course Introduction
In this opening module we will lay the foundations for your success and James will be sharing how he laid his own. You’ll get personal insights into building your own self worth, how to stay inspired to keep pushing everyday and what to do to make sure you have time to build your own empire… rather than just helping your clients build theirs.
So WTF Is Brand Identity?
Intentionality is key. Here you’ll get a breakdown of the key areas of building a brand’s identity, why an understanding of these areas is essential to igniting your creativity, and how a deeper knowledge of its role can make us more efficient, valuable, and effective. Brands are nothing without an audience… and James will show you how this process brings clarity to your ideas, your clients, and their target market.
The Brand Story
In this module we will learn the importance of our clients story, how it can help them connect emotionally with their audience, how it can help to position themselves differently from their competitors, and ultimately how their unique journey can drive business and build a community that supports the brand.
The Brand Personality
It’s now time to unfold the power of communication and how the brand’s personality is integral to this process. Just like people, we magnetize to brands that exude personality traits that we admire and see in ourselves. When we start treating brands like humans, and give them personalities to boot… it’s clear to see the importance of focus in this area, especially when it is the dictator for our creative thinking.
The Brand Name
From a marketing standpoint, the brand name is something that maybe ‘tops the list’ when it comes to how people identify with a brand. In this module we will explore how a brand name can create conversation, how you can help your clients think of one, and what to do if your clients name is so bad, it hurts.
The Services / Products
The products / services of a brand are key factors in defining a target audience. When we know what our clients do, and how their brand helps people, we can help position them in a place of visual power. Knowing where we play, who we a playing with, why they buy, and how they buy, we can help our clients engage effectively.
The Verbal Identity (Tone / Voice / Style)
Learn how to bring a brand to life through words. Without words you are just pictures and when it comes to content creation on social media and websites… words matter. The best way to build a brand is to communicate, and in this module you’ll learn how to establish some rules for how to verbally interact with consistent, focused messaging ,and do so in a way that builds trust.
The Visual Identity
Now you’ve have learned all the important elements about our client, you can start to think about bringing it to life through a visual identity. Developing logos, choosing colors, and building a design system will help your clients communicate with their audience across all touch points and allow them to be consistent with their brand’s visual execution. In this module you will learn what factors guarantee the success of a visual identity and how the story, personality, and audience drive its success.
Why All This Matters
In this little wrap up module you will clarify the importance of understanding these six key areas of brand identity: how they can create clarity in our goals and objectives, how the information helps us to design with purpose, and how being intentional sets us, and our work, apart from the crowd.
How To Gather All This Information
Let James guide you on facilitating an exciting and adventurous client workshop. He’ll walk you through the process of gathering all the relevant information and how you find the truth about your clients’ brands. This is key to your creativity and it’s what takes you from order taker to adventure guide.
The MBJ Process For Building Brand Identities
James walks you through his entire client journey, with a focus on the three stages of his client activation process. Every fire needs fuel and he’ll talk you though the process of how he Gathers, Whittles, and Ignites his ideas into colossal conversation pieces that connect clients to their audience.
Real World Case Study
This case study shows how the MBJ process was used within a real world client. James breaks down the information he gathered, how he chose what to lean into for this client, and how this was then ignited into a cohesive visual identity that packs a punch, is full of personality, and positions his client perfectly to their audience.
Your Portfolio Piece
This is perhaps the first course of its kind where you get to immediately work with a real world client, test out all your new knowledge, and add the perfect piece to your portfolio. Timmy is James’ videographer, and needs help with his visual identity, and you are the people to help him! James will interview Timmy, and your task is to design his brand identity- submit your work for a limited time to for a chance to win a year-long mentorship with Made by James.
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