Lesson 4: The Nineteenth | MBJ Logo Life

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The Logo Legends Course

Introduction

Introduction (6:23)
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Module 1 - LOGO DESIGN 101

Introduction to module 1 (1:27)
Lesson 1: What is logo design & why is it important? (12:49)
Lesson 2: The different types of logos (27:54)
Lesson 3: What makes a good logo? (In my eyes) (18:43)
Lesson 4: Who inspires me? (15:19)
Lesson 5: logo vs branding (4:53)
Lesson 6: The Logo Design Niche (19:51)

MODULE 2 - SETTING YOURSELF UP FOR BUSINESS

Introduction to module 2 (2:10)
Lesson 1: Who are you? (13:29)
Lesson 2: How to define your style? (18:59)
Lesson 3: Defining your services (21:10)
Lesson 4: Building your brand (29:57)
Lesson 5: Building trust into your brand? (22:37)

MODULE 3 - SETTING YOURSELF UP FOR CLIENTS

Introduction to module 3 (1:48)
Lesson 1: Pricing your creative work (43:32)
Lesson 2: Ways to find & gain clients (31:33)
Lesson 3: The client process (20:39)
Lesson 4: The client experience (8:16)
Lesson 5: Protecting your creative goodness (32:22)
Lesson 6: My project management toolkit (15:37)

MODULE 4 - MY LOGO PROCESS

Introduction to module 4 (2:28)
Lesson 1: The brief questionnaire (24:39)
Lesson 2: The mood board (16:34)
Lesson 3: The client discovery call (11:26)
Lesson 4: Word mapping (17:51)
Lesson 5: Rapid prototyping (13:19)
Lesson 6: Defining and refining my ideas (43:39)
Lesson 7: PresentIng my ideas (10:23)

MODULE 5 - MY LOGO PROCESS IN ACTION

Introduction to module 5 (1:35)
Lesson 1: My Visible Mend Introduction (1:43)
Lesson 2: Breaking down the brief (8:51)
Lesson 3: Word mapping process (6:23)
Lesson 4: Rapid prototyping (3:02)
Lesson 5: Defining my idea (8:00)
Lesson 6: Presenting my idea (2:05)
Lesson 7: Developing the concept (5:26)
Lesson 8: Finalising the files (my logo package) (3:21)

MODULE 6 - HOW I COME UP WITH IDEAS

Introduction to module 6 (1:25)
Lesson 1: Where are ideas found? (8:48)
Lesson 2: Executing my chosen direction! (11:29)
Lesson 3: Gridding and balance (40:12)
Lesson 4: When to choose type (14:16)
Lesson 5: Adding personality to your designs (26:53)
Lesson 6: Think then re-think (12:49)

MODULE 7 - LOGO CASE STUDIES

Introduction to module (1:10)
Lesson 1: Existential Psychiatry (4:00)
Lesson 2: Superrocketman (3:52)
Lesson 3: The Union Building (4:04)
Lesson 4: The Nineteenth (4:21)

MODULE 8 - EXECUTING AND SELLING YOUR IDEAS

Introduction to module (1:41)
Lesson 1: Build the narrative and show the journey (13:48)
Lesson 2: Love your language (11:54)
Lesson 3: Show it working in the real world (6:11)
Lesson 4: The logo feedback process (18:44)
Lesson 5: How to format your emails (11:53)

MODULE 9 - DESIGN TIME

Sketchy Beans Intro (1:45)
Lesson 1: Explain the mood board and the brief (4:41)
That's a wrap! (5:32)

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Lesson 4: The Nineteenth

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